Cookie Policy

COOKIE POLICY

Last Updated: 5 January 2026

1. INTRODUCTION

This Cookie Policy explains what cookies are, how we use them on our website (www.aybl.com), mobile applications, and related services (collectively, the "Services"), and your choices regarding cookies.

This Policy is part of our overall commitment to transparency and should be read in conjunction with our Privacy Policy and Terms and Conditions.

Controller Information:

RK BRANDS LTD (Company No. 11272653)

Trading as AYBL

Unit 2 Velocity Way

Redditch, England B98 7FX

United Kingdom

Email: support@aybl.com

2. WHAT ARE COOKIES?

2.1 Definition

Cookies are small text files that are placed on your device (computer, smartphone, tablet, or other electronic device) when you visit websites. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies contain small amounts of information and are stored in your browser's cookie directory. When you return to a website (or visit websites using the same cookies), the website recognizes these cookies and your browsing device.

2.2 Types of Cookies by Duration

Session Cookies: Temporary cookies that expire when you close your web browser. They allow websites to link your actions during a single browsing session.

Persistent Cookies: Cookies that remain on your device for a specified period or until you delete them. They help websites remember your preferences and actions across multiple visits.

2.3 Types of Cookies by Origin

First-Party Cookies: Set by AYBL directly on our Services. We use these to provide core functionality and understand how you use our Services.

Third-Party Cookies: Set by external service providers (such as analytics, advertising, and social media platforms) that provide functionality on our Services. These parties can recognize you when you visit our Services and when you visit other websites.

3. CATEGORIES OF COOKIES WE USE

We use cookies for various purposes, which fall into the following categories:

3.1 Strictly Necessary Cookies

Purpose: Essential for the operation of our Services. Without these cookies, core functionality would not be possible.

What they do:

• Enable you to navigate our website and use essential features

• Authenticate you when you log in

• Remember items in your shopping cart

• Provide secure access to restricted areas

• Process payments securely

• Maintain security and prevent fraud

Legal Basis: Legitimate interest (necessary for the provision of our Services). These cookies are exempt from consent requirements under the ePrivacy Directive.

3.2 Functionality Cookies

Purpose: Enhance your experience by remembering your choices and preferences.

What they do:

• Remember your language and region preferences

• Remember your username for faster login

• Remember customization choices (e.g., text size, layout)

• Provide personalized features

• Remember items you've viewed for quick access

Legal Basis: Consent (where required by law).

3.3 Performance and Analytics Cookies

Purpose: Help us understand how visitors interact with our Services by collecting anonymous information.

What they do:

• Count visitor numbers and track how visitors navigate our site

• Identify the most and least popular pages

• Measure the effectiveness of our content

• Identify technical issues and improve performance

• Understand user journey and behavior patterns

Third-Party Providers: We use services such as Google Analytics, Hotjar, and similar platforms.

Legal Basis: Consent (where required by law).

3.4 Targeting and Advertising Cookies

Purpose: Deliver relevant advertisements to you and measure the effectiveness of advertising campaigns.

What they do:

• Display advertisements that are relevant to your interests

• Limit the number of times you see an advertisement

• Measure advertising campaign effectiveness

• Remember websites you've visited to serve relevant ads

• Build a profile of your interests for targeted advertising

Third-Party Providers: We work with advertising networks including Meta (Facebook), Google Ads, TikTok, Snapchat, Pinterest, and other platforms.

Important Note: We do not use cookies to create detailed personal profiles for advertising without your consent. We may use aggregate data from third parties to show you relevant, interest-based advertising.

Legal Basis: Consent (required by law).

3.5 Social Media Cookies

Purpose: Enable social media features and track social media activity.

What they do:

• Enable you to share content on social media platforms

• Allow social media "Like" and "Share" buttons to function

• Track social media sharing activity

• Enable login through social media accounts

Third-Party Providers: Instagram, Facebook, TikTok, Pinterest, Twitter/X, and other social media platforms.

Legal Basis: Consent (where required by law).

4. OTHER TRACKING TECHNOLOGIES

In addition to cookies, we use other tracking technologies:

4.1 Web Beacons (Tracking Pixels)

Small transparent image files embedded in web pages or emails that allow us to track:

• Whether you've opened an email

• Whether you've clicked links in an email

• Whether you've viewed particular web pages

• Time and date of viewing

If you do not wish pixels to be downloaded, you can read emails in plain text view or disable images in your email client.

4.2 Local Storage

Web storage technologies (localStorage and sessionStorage) allow us to store data locally in your browser for improved performance and functionality.

4.3 Mobile Device Identifiers

When you use our mobile applications, we may use mobile device identifiers (such as Apple's IDFA or Google's Advertising ID) for similar purposes to cookies. You can manage these through your device settings.

4.4 Software Development Kits (SDKs)

Our mobile applications may include third-party SDKs that collect information about your device and app usage for analytics, advertising, and functionality purposes.

5. THIRD-PARTY SERVICES WE USE

We work with the following categories of third-party service providers who may set cookies or use similar technologies:

5.1 Analytics Providers

• Google Analytics (Google LLC)

• Hotjar (Hotjar Ltd)

• Shopify Analytics (Shopify Inc.)

5.2 Advertising Partners

• Meta Pixel (Facebook/Instagram - Meta Platforms, Inc.)

• Google Ads (Google LLC)

• TikTok Pixel (TikTok Inc.)

• Snapchat Pixel (Snap Inc.)

• Pinterest Tag (Pinterest Inc.)

• Microsoft Advertising (Microsoft Corporation)

5.3 Payment Processing

• Shopify Payments (Shopify Inc.)

• PayPal (PayPal Holdings, Inc.)

• Klarna (Klarna Bank AB)

• Stripe (Stripe, Inc.)

5.4 Customer Service and Communication

• Zendesk (Zendesk, Inc.)

• Mailchimp (The Rocket Science Group LLC)

• Klaviyo (Klaviyo, Inc.)

Each third-party provider has its own privacy policy and cookie practices. We encourage you to review their policies:

• Google: www.google.com/policies/privacy

• Meta: www.facebook.com/privacy/policy

• Shopify: www.shopify.com/legal/privacy

6. YOUR CHOICES AND CONTROLS

You have several options for managing cookies and tracking technologies:

6.1 Cookie Consent Manager

When you first visit our website, you will see a cookie banner that allows you to:

• Accept all cookies

• Reject non-essential cookies

• Customize your cookie preferences by category

You can change your preferences at any time by accessing our Cookie Preference Center (typically found in the website footer).

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

• Block all cookies

• Block third-party cookies only

• Delete cookies after each browsing session

• Receive notifications when cookies are set

To manage cookies in your browser:

• Chrome: Settings > Privacy and Security > Cookies and other site data

• Firefox: Options > Privacy & Security > Cookies and Site Data

• Safari: Preferences > Privacy > Cookies and website data

• Edge: Settings > Cookies and site permissions

For detailed instructions, visit: www.allaboutcookies.org or www.aboutcookies.org

Important Note: Blocking or deleting cookies may affect your ability to use certain features of our Services. Strictly necessary cookies cannot be disabled as they are essential for the Services to function.

6.3 Opting Out of Interest-Based Advertising

You can opt out of interest-based advertising through:

• Your Online Choices (EU): www.youronlinechoices.com

• Digital Advertising Alliance (US): www.aboutads.info/choices

• Network Advertising Initiative: www.networkadvertising.org/choices

• Google Ads Settings: www.google.com/settings/ads

• Facebook Ad Preferences: www.facebook.com/ads/preferences

6.4 Mobile Device Settings

For mobile applications:

• iOS: Settings > Privacy > Tracking (disable "Allow Apps to Request to Track")

• iOS: Settings > Privacy > Apple Advertising (disable "Personalized Ads")

• Android: Settings > Google > Ads (enable "Opt out of Ads Personalization")

6.5 Do Not Track (DNT) Signals

Some browsers have a "Do Not Track" feature that signals websites you do not want your online activity tracked. Currently, there is no industry standard for how to respond to DNT signals.

At this time, our Services do not respond to DNT signals. However, you can use the cookie management options described above to control tracking.

7. DATA PROTECTION AND PRIVACY

7.1 Information Collected Through Cookies

Cookies may collect the following types of information:

• Device information (IP address, browser type, operating system)

• Usage information (pages visited, time spent, clicks)

• Location information (approximate location based on IP address)

• Unique identifiers (cookie IDs, device IDs)

• Shopping behavior (products viewed, cart contents, purchase history)

7.2 Data Retention

Cookies have different retention periods:

• Session cookies: Expire when you close your browser

• Persistent cookies: Remain for a specified period (typically 30 days to 2 years) or until you delete them

We regularly review and delete cookies that are no longer necessary.

7.3 International Data Transfers

Some of our third-party service providers are located outside the European Economic Area (EEA) and United Kingdom, including in the United States. When cookies transfer personal data internationally, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses).

For more information about international data transfers, please see our Privacy Policy.

7.4 Your Privacy Rights

Under data protection laws (GDPR, UK GDPR), you have rights regarding personal data collected through cookies, including:

• Right of access to your personal data

• Right to rectification of inaccurate data

• Right to erasure (in certain circumstances)

• Right to restrict processing

• Right to object to processing

• Right to withdraw consent

To exercise these rights, contact us at support@aybl.com or see our Privacy Policy for more information.

8. CHILDREN'S PRIVACY

Our Services are not directed to children under 16 years of age. We do not knowingly collect information from children through cookies without appropriate parental consent.

If you believe we have collected information from a child, please contact us immediately at support@aybl.com.

9. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect changes in:

• Our use of cookies and tracking technologies

• Third-party services we use

• Legal or regulatory requirements

• Our business practices

When we make material changes, we will:

• Update the "Last Updated" date at the top of this Policy

• Notify you through our cookie consent banner or other prominent notice

• Request renewed consent where required by law

We recommend reviewing this Cookie Policy periodically to stay informed about how we use cookies.

10. MORE INFORMATION ABOUT COOKIES

If you would like to learn more about cookies and online privacy, visit:

• All About Cookies: www.allaboutcookies.org

• About Cookies: www.aboutcookies.org

• Internet Cookies: www.internetcookies.com

• ICO Cookie Guidance (UK): www.ico.org.uk/for-organisations/cookies

• European Commission Cookie Guidance: ec.europa.eu/ipg/basics/legal/cookies

11. CONTACT US

If you have any questions, comments, or concerns about this Cookie Policy or our use of cookies, please contact us:

RK BRANDS LTD (11272653)

Unit 2 Velocity Way

Redditch, England

B98 7FX

United Kingdom

Email: support@aybl.com

Website: www.aybl.com

12. ACCEPTANCE OF THIS POLICY

By using our Services, you acknowledge that you have read and understood this Cookie Policy. Your continued use of our Services after we post changes to this Policy constitutes your acceptance of those changes.

If you do not agree to this Cookie Policy, you should adjust your browser settings to refuse cookies or discontinue use of our Services.

SUMMARY

We use cookies and similar technologies to enhance your experience, understand how you use our Services, and deliver relevant advertising. You can control cookies through your browser settings and our Cookie Preference Center.

For more information about how we protect your privacy and handle your personal data, please read our Privacy Policy.

Last Updated: 5 January 2026